communication=virus

So this new brief, unfortunately due to missing the monday on which this new project was given, subsequently missing out on forming a pair, i only started a few days ago! Me and my newly found partner mille, had no choice and jumped head first into one of the tasks set. 

We chose the problem, 

Get people to talk to communicate more  

I had very shortly looked at this list already and came up with an idea for each task. The idea i had for this specific problem was to create a mobile phone tariff which gave people free minutes with which to talk to their friends and others with! What we'd be producing would be a sort of promotion/ ad

vertising campaign for the tariff. This getting people to talk more as w

e are giving them free minutes to use on mobiles.

Anyway with the shortage of time we just went with this idea and started to research into several mobile companies to look at what offers they do and what kind of adve

rtising they produce etc 

                                      

                  

                                                        

Again with the pressure being on us in

 the form of time, we had to quickly decide what we were going to do, firstly we had a choice of,

a) Creating our own mobile phone com

pany, and within this creating our own tariff

This would be more original however more time consuming. 

b) The other option would to use an already existing mobile phone company and merely promote their n

ew tariff of 

free minutes

This may be seem as a bit of shortcut and also restricts certain design elements, but in this instan

ce that may not be a negative thing. 

After a quick talk to one another, me and mille decided to use a pre-existing phone company to host our promotion and advertising campaign. 

The next stage was to choose an existing mobile phone company. During this decision we recalled the restricted colour palette(2) and it came to us that orange mostly uses two colours, black and orange.

So Orange it is! 

From here and looking a little

 deeper into Orange, 

i remembered that they use animal names and icons to represent their different tariff plans. So we needed an animal which could be linked to the notion of talking. 

We thought about it and the only thing we got was a monkey, but that wasnt right for the job! I asked a few people around the studio and finally got the answer parrot! genius the only real animal that like talks to humans, kinda! 

So we had the general principle and the basic imagery sorted, 

The main decisions that were left was how we were planning to promote and advertise the campaign, so pretty much the main thing!