First brief given to me after a more relaxed week, enter a competition, RecognitionDay or DontPanic!
I chose to enter the recognition brief, due to the money incentive, i is well poor blud.
What is recognition? dictionary please.
Design sheets were made, focusing on this question, from this i basically kept in mind what Recognition Day was actually about, one thing that came up numerous times was the notion of just saying, 'Thank You' which is a way of showing appreciation, bang! there was my answer for the brief, recognition is simply appreciation!
concept statement
message
Simply put, show appreciation to others! Thank You!
What do i mean by this?
I want to just promote the notion of appreciating others, particularly on Recognition Day.
Who?
UK males/females roughly aged 16-70, relates to everyone, the Recognition day itself is aimed at every bloody person in the UK.
Content?
Short messages, slogans, type!
Produce minimum of 30 designs, now!
I bailed at 30 tbh, but i did find the task of 30 designs helpful, it makes the whole thing seem a lot more open and broad than it looked to begin with.
(place photograph off design sheets)
With this there were some clear ideas with a lot of potential and others which were rabbish!
CRIT
I had a crit, it was nice.
Gave us the opportunity to pin up some of our better and worse design ideas and talk about where I'm going, what i think works etc!
During the crit i was simply looking at my ideas and one just instantly made me smile!
Its a humerous way of recognising appreciation, with Borat as a modern day reference, and the well known phrase of 'HIGH FIVE!'
It came to me from this, that my design should really make people smile or atleast happy, which goes hand in hand with the whole Recognition Day thing!
So i talked of this idea in the crit, and fred mainly seemed to like how it's just really cheesy, and i should do my best to make it as cheesy as i can without making it look awful!
So cheesy, i needed the cheesy way of saying thanks/showing appreciation like high five! and it needs to visually be pure cheese...
From the crit i went away and started to produce what i saw as being cheesy, the message on the poster, layout and colour shceme. I found it pretty difficult to make something look cheesy without it looking shit. I still don't know if thats even possible to do.
At this point i know i want to use one of these phrases, High Five! or Thanks a million!
Im not so sure about, Great success! think the relation to Borat may be inappropriate and not really needed.
I must go forth and experiment with all the phrases, with every layout, every colour! and any additional shiz i deem necessary.
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