Sunday, 23 November 2008

postman pat and his black and white cat

week 7/8,
Taking the recession opinion/message further, then given a brief to produce a mail shot which distributed this message. 
Again i had two main focus points, Bond and birmingham, with this in mind i straight away sketched some designs for what could go in and what the envelope could look like, having a bond theme whilst promoting Birmingham. 


It was during this process that i came up with the idea of creating a national vote in the UK which let the public vote for the city they want the next bond movie to be filmed in. 
Progessing with ideas and several designs i eventually ended up with final designs for the envelope, mailing list and contents of the mail shot...


overall i think as a series, the mail shots work very well, its minimal and somewhat elegant keeping in with the Bond theme, it clearly states the message i have created and furthermore is interactive with the target audience which i don't think was a common occurrence with other peoples designs. 
it is nice.

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