Thursday, 30 April 2009

Contemporary.Graphic:Design

Today i will mostly be evaluating and analyzing 5 examples of what could be described as being Contemporary Graphic Design of my own choice! 


firstly... 
                    

This is a photo taken from a set of the visually amazing Sony Bravia ads. so the full effect of this design idea cannot be fully appreciated when having the knowledge of it being an advert. However i think this photo's genius, the highlight obviously being the vast amount of model rabbits jumpin and frollakin' about! What has been cleverly done with this design is the feel of movement within still plastic? rabbits! Its light hearted, fun and colourful, colour being the main thing advertised i believe as the product it is selling is a bright colourful TV or something! In that sense it's successful in depicting an abundance of colour! This idea could be taken further by taking more thought into the scenery in which the rabbits are placed! Perhaps a field? a train/subway station-making a dull boring place lovely and lively! that being a good selling point really...Buy our TV cus' it will brighten up your house and make it all beautiful! 



YEAH BUDDDY!


This is the album cover for chase and status's recent album, more than a lot! Infact i have just got back from an all night rave seeing them! I'm certain that it was the best night of life! ever. fact. Its science. Anyway clearly its a type based design, a modern, block minimal? typeface, i rather bloody like it! im not sure what typeface it is but its fir similar to TNT GEIST. Designed very well, eye catching, which a cd needs to be, fits in with genre if music, drum and bass, dubstep!  Neon pink-rave scene connotations and finally it has the image of the two guys from chase and status as a form of stencil, all in all a really nice fairly minimal piece of graphic design.  




My next choice of an example of 'CGD' is a screenshot of the milk company Cravendale.
In terms of it being successful, the Cravendale's milk is sold with the pitch that its filtered more than any other milk on the market or something, maintaing focus on the word pure. The website clearly shows this by being minimal and keeping a clean white appearance with few other colours its also really fun and light-hearted  and family oriented. What i really love about it is the little drawn character furthest left on the pic, i deffo think he should be used more, Cravendale mascot! utilize him. Furthermore,  criticism i have is the options to go onto the icons for them don't overly relate to Cravendale or milk itself.  




I thought if its design i myself am interested in i couldn't possibly just skip the forever occurring theme and great deep passion for me, somewhat like a burning golden eagle, in my lions, which is snowboarding!
so yeah anyway this is this years advertising poster with detailed line up for Snowbombing, which essentially is a festival kind of thing playing on piste, big name DJ's like Fatboy slim and hiphop artists J5 have played on occasions. 
What i'm fond of with the poster is the clear cut technique of delivering the needed information, what it is, where it is and when! and also the line up which is very jazzy indeed! The colour scheme fits with the subject and more so the imagery used!I also love the logo or icon for the event, which can be seen sat at the top its not fully shown but its basically a circle with a bomb inside, short nd sweet hey!
improvements/ how to take further... could try releasing a range of coloured posters, brighter colours to attract the eye, cyan magenta?



Howay the lads pet! I cannie bleedin wait to see dis film!(geordie accent) 
S o yeah a poster for the new terminator film! what i would imagine to be part of a series of posters forming the advert campaign for the film. The process of this imagine would be mainly CAD based, possibly a drawing of it before scanned in or something! either way creating such realism within a poster depicting a walking talking put a 100 odd bullets in your face robot is really impressive, well to me anyway. Dam SkyNet!  what may improve it is seeing the posters all together if there is a n advertising campaign for this and what not, interesting to see differences and similarities between them.  What i may think could work well is more background in the poster and definitely more detail within it!

No comments: