Hello!

Year Two starts here, Thank you ByeBye!

What is a line...

I have a separate blog for the brief,  what is a line Here

End of Module Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?

During this module i feel i have developed in different areas. Firstly i feel this is the best iv performed all year, carrying on from what was overall a positive module before this, keeping the work flow going and commitment going. From this i feel i have developed skills within time management, and more specifically making most of what time i had, creating more work than i previously thought possible in short amounts of time. This being most effective within the earlier briefs as they had 1 and 2 week deadlines.

I have also not just developed but learnt a lot from the type and grid module, developing on the layout of my work and designs in general and learning about kerning and leading, of which i had no prior knowledge. I believe i used this fairly effectively within my three double page spreads, however i didn't experiment largely with them, using pretty much the same Pt. size for the leading and kerning etc throughout them. This being something i  hope to do the next time i have the chance.

                I have also developed some skills within the world of print. The print room isnt my best friend but im glad i chose to screenprint for the first time, so now i feel confident with how to actually screenprint on my own and am eager to use the process again as from seeing around the studio i know what the possibilities are within this method of print. As it was the first real time i had done screenprinting i wasnt really confident, and  i did leave it a bit late so i didnt use it to its full potential, I also wish i had screenprinted the tee-shirts i made for the How To brief.   

What approaches to/methods of research have you developed and how have they informed your design development process?

During this module i've actually looked into existing work and design that relates or coincides with my own work or what i plan to do. Thus informing my own design process on how existing products are effective and bringing that into my own work. Specifically for the last brief, i spent what felt a long time on research and very short development on ideas which lead to me changing from one idea to the other which i had never really done before, this helping me show that what i was creating was the most appropriate choice for me.

I also for the first time organized and presented my research clearly and cleanly by buying a cheeky folder thing. This informing my design process as it made it very easy for me to see where i was and what the next step was as my work was all linear.  

What strengths can you identify in your work and how have/will you capitalize on this?

One thing id like to think is that my work is fairly different, comparing it to others around the studio, As far as i know i  think i was the only one to create a load of stickers for the last project and maybe the only one to create t shirts for the How To brief, capitalizing on this would be to just keep being all different! 

        Another strength i feel i have within my work is the amount i can produce within a short time, this being very useful within shorter briefs as it allows me to work at quite a high pace without it feeling so. 

What weaknesses can you identify in your work and how do you wish to address this?

I think one weakness i have or is in danger of becoming a big problem, is that the work i produce is all quite 'samey', i feel dependent upon illustrator and cant help but keep on using helvetica. I think the problem i have is i feel time is always against me and illustrator just feels a quick way of producing something that looks all proper in a short space of time. To address this i may just ban myself from using helvetica for a project or two, and for not using illustrator, im not overly sure on  how to address, but when i get a brief try and think of something i can make or design without using fully depending on illustrator. 

      Another weakness i feel is that my work all tend to be in the same form of computer printed and i dont experiment enough with different forms of media. To address this i feel i just need to really think of ways aswell as computer printed to make a final product out off and generally just be more playful and open minded when thinking of media, form and even things like size. 

Identify 5 things you would do differently next time and what you wish to gain from doing this?

1. I would screenprint any t-shirts i make. gaining a much more professional and respectable finish. 

2. I wouldnt fail my print elective, twice, gaining more time to work on the projects for this brief. 

3. I would work and experiment more with different media, playing with the format. Achieving a more thorough body of work and development. 

4. I would have done more than one screenprint for my last project, more experimentation with. Getting a possible better outcome by comparing different designs etc

5. I would have kept my blog fully up to date, Not having to do a lot in one sitting, catching up. 

How would you grade yourself in the following areas:

5 = Excellent, 4 = Very good, 3 = Good, 2 = Average, 1 = Poor

Attendance - 5

Punctuality - 3

Motivation - 4

Commitment - 3/4

Quantity of work produced - 4

Quality of work produced - 3/4

Contribution to the group - 5

Communication=virus, Final Boards

Communication=virus, Designs

Before going straight into the designs, i need a typeface or two!

What i wanted for the typeface was something nice and clear to read, but something that looked quite digital and slick. Aswell as this i wanted to find a typeface that represented neon tube lighting! 

My designs...

These designs above being for a phonebox, the parrot being the logo for the company, Parrot Mobiles. Then the phrase being highlighted by having a neon-light looking typeface and also being separated from the logo, this thanks to the shape and format of the phonebox.

These designs are some ideas for the side of a bus, only using the strip in the middle of the two floors of a double decker or the one below the windows on a single bus! Again using the same things as the phonebox designs, just in a smaller format!  At this moment in time i really like the black and cyan colour scheme within the phonebox, i need to take that to the bus designs, out if which my faves atm are the bottom left hand corner, the thinner strips, nice and simple, No blank space lost. 

Communication=virus, message

So we need a phrase, a cheesy warm light hearted phrase, 

the ingredients: 

orange

parrot

free minutes

talk time

hmmmm.hmmmm.hmmmm

DING!

'Talk isn't cheap, It's free, with parrot only on Orange'

HELLO!

Mille was amazed, im that good! hahaha but yeah, so we have a message.

It was around this time where during a crit i believe someone mentioned having Parrot as a separate company, rather than having to use orange and its recognizable stylistic ads and what not. We hadn't really given this a thought, but once the issue had been raised we easily agreed to use Parrot as the mobile company itself, this way we could use whatever colours we want, giving us freedom!

So now the message will be something roughly along the lines of,

'Talk isn't cheap, it's free with Parrot mobiles'

beautiful! 

Me and Mille then went our seperate ways to go and design the posters for a phone box, a bus and a bus shelter, with the instruction of using our phrase! and having a duo-colour palette. 

Communication=virus, Promote and Advertise

So we have our 'product' essentially, what we will actually produce for it however will be the advertising and promotion for this product/deal!

Me and Mille had a lil chat about the possibilities of where we could take this, taking into account whats already out there, what do mobile phone company's use?

Well, 

.Billboards

.TV ads

.Radio ads

.Cinema

.Bus Stops/Buses themselves

.Magazines

.Newspapers

.Internet ads

Theres a wide range of media we 

can design towards, but together we decided to choose three different formats and work from there, seeing how the designs went etc

So we chose, 

.Side of bus/Bus stops

.PhoneBox

.Radio Ad

It was also at this point where myself and Mille, since researching into various phone companies and in-particular Orange, we took notice of how most of their ad campaigns are based around a warming, light hearted message, like so...

'Good things should never end'

pretty cheesy, but you get the jist. So we also knew from this that whatever format our campaign would be made for it would revolve around a single phrase of equal jollyness to this example! 

Anyway, bit of research...

These just examples of what kind of thing is kicking about, out there! and what can be achieved! Taking the bus into consideration, this example showing we can just have a whole bus as an advert! kerazay, but i just like the phone box idea, just like the format and shape of it, the separation, jazzy.